Location: Paul & Shark, New York Website: www.paulshark.com Photo by: Tom Massey

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Paul & Shark

DALLAS, Aug 25, 1999/ FW/ --- Paul & Shark is a specialty store for sailing and sports wear. When they opened their store at Madison Avenue, the question was, How do they merge their sporty look and feel with the ethos of Madison Avenue? The designer's answer was, use the best materials to create the store. Expensive oak were used as flooring as a parody for the boat deck. You can still imagine the deck, but this is still Madison Avenue, hence you need to feel luxurious. The store window itself is simple and straightforward. It is the surrounding which make it luxurious.