DALLAS, Feb 7, 1999 / FW/ --- With the children apparel market expected to hit the $20 billion mark by 2005, kids are big business, and retailers in general are very aware of the expanding market.

The market for children's clothing is buoyant, despite diminishing numbers of children per household, but families are spending more per child on their children’s clothes.

Because a new baby born to a family is considered a blessing, the extended family (grandparents, aunts, uncles and family friends) take part in lavishing the baby with gifts, with spending growing more per year as the child grows.

Meanwhile, children are having a greater influence on the styles they want and the amount of clothes in their wardrobes. These factors are key in stimulating more demand.

The children's clothing market is growing in the core garments. The market is highly shaped by fashion, with some styles being miniaturized versions of adult ranges.

Meanwhile youth styles and fashions are opening up a new children's niche, with its own flavor and inspirations.

Hence it is very important for visual merchandisers to treat kids store windows the way they treat those meant for adults. Because of the growing market niche, creating store windows that can relate to children becomes a must.

On the other hand, mannequin manufacturers anticipating this demand are designing and manufacturing children mannequins that are ‘active’ and full life, reflecting the children that they represent.

Divided into different age groups and ethnic origins, children mannequins today are as sophisticated as the adults.

Kids

Kids

Kids

Kids

Kids