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Store Windows in Dallas: Northpark Center I
Store Windows March 1999 Reviewed by Mari Davis Photos by Tom Massey
NORTH PARK CENTER 1030 NorthPark Center Northwest Highway at Central Expressway Dallas, TX Tel: (214) 361-6345 Store Hours: Monday - Saturday: 10am-9pm, Sunday: Noon-6pm
An engineering feat! The display shelves hang from the ceiling is being held by steel bars about 1/2" diameter. Two horizontal bars are attached to the ceiling; four steel hooks hangs the display shelves. It is cleverly done that you won't even notice it unless you look closely. The wooden shelves look like they are floating on air.
Bigger than life gold teddy bear is enough to attract your attention. And the great thing about it is that you can touch it! No glass in between you and the golden bear. Children are very curious by nature. The display artist understood that when he or she designed this huge display. Let the children touch and feel the teddy bear!
One of the challenges in making a window for small and expensive articles is that the window size overshadow them. The solution, use a vignette, a small window that are usually used by jewelry stores. If you are one of the lucky ones where in your store has those vignette, then you don't have to worry about anything. If your store windows are the regular 8' x 8', you can create a vignette by covering part of the window using vinyl or pads and create a smaller size window inside.
Three elements in this window: the background artwork, the form and the beach chair. The background pulls together the three elements. One tip - try to make your display odd numbers in terms of elements. It seems that odd numbers work together very well.
The focal point is the bigger than life photograph of a pair of Timberline boots, then reinforced by the merchandise sitting on birchwood stumps at the bottom front of the window. The flow for the eye is provided by the trees and the two forms.
Finally, the fashion industry recognized that not all women are built like runway models. Three plus size mannequins (Carol Barnhart manufactures plus size manneuqins) featuring clothes sizes 14 and above.
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DALLAS, Mar 7, 1999/ FW/ --- Just at the fringe of downtown Dallas, North Park Center is a favorite among Dallasites. Conveniently located in the middle of Highland Park, University Park and Preston Hollow,
most Dallas residents think of North Park as their mall.
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