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Store Windows in Dallas: The Galleria I
Store Windows April 1999 Reviewed by Mari Davis Photos by Tom Massey
GALLERIA DALLAS I-635 LBJ at Dallas North Tollway Dallas, TX Tel: (972)702 - 7100 Website: www.galleriadallas.com Store Hours: Monday - Saturday: 10am-9pm, Sunday: Noon-6pm
Spring is in the air - Blue sky, cumulus clouds, floral print dress. The background was handpainted and the only prop in this window. Petals adorn the foot of the mannequin (not shown) which adds to the feeling of spring. The lighting is dramatic with all the spotlights pointing to the shoulder of the mannequin, the background although it's the biggest and catches your attention becomes part of the whole presentation due to the lighting. The merchandise is highlighted, not the mannequin.
Pinwheels, who would have thought that they would be so dramatic used a background? Used in three windows: (1) two mannequins, an electric fan with a dual purpose - to make the pinwheels move and to give the feeling that it is hot! This is Dallas after all. (2) Accessories wherein risers were used to differentiate height
Brass doodads shaped like birds and flowers, and monoliths that served as backgrounds have been painted with clouds, a window cut out to show off the merchandise.
Cotton Incorporated had a special booth to promote the cotton fabric. Instead of using mannequins to show off the clothes, models that posed like mannequins. The models would stay in the same pose for about 15 minutes! Then move for another 'grouping and pose.'
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DALLAS, Apr 7, 1999/ FW/ --- Every year, the Dallas Galleria holds the Primavera Festival to welcome Spring! Activities are planned during the whole month of March, which actually coincides with Spring Break and Easter. The whole mall sheds winter and spring flowers sprout, literally!
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