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Visual Merchandising Tip: Displaying Scarves
DALLAS, Mar 1, 1999/FW/-- Scarves are a mainstay in department stores and boutiques.
Retail
space planners and fixture manufacturers already has it down to a science when mass merchandisng
scarves.
They are usually:
- Displayed on the top most level of a glass counter.
- Hang on the wall
- Hang on a free standing fixture
Visual merchandisers and display artists have to incorporate scarves in windows and floor displays.
The secret of displaying scarves is using mannequins and forms to show customers how to wear
them.
Below are some creative ways to show off scarves.
Scarf as a blous
Follow these steps to make a blouse from a scarf.
- Lay scarf flat, with wrong side facing you. Make a small knot about four inches above the
center of the scarf.
- Pick up scarf so that the wrong side faces the body.
- Tie the upper ends (near knot) around neck and lower ends around the back.

Scarf as a bikini top
Follow these steps to make a bikini top from a scarf.
- Lay scarf flat, with wrong side facing you. Fold the scarf 1/3 of the way as shown.
- Fold the other 1/3 part as shown.
- Fold the scarf again as shown until you only have 1/3 of the scarf showing.
Scarf as traditional wear
- Follow the basic fold as shown in As a Bikini Top.
- Drape the folded scarf around the neck, cross ends behind the neck.
- Bring the ends forward and tie in simple knot, do no forget to pass it around the scarf.
- Tie into a double knot.

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