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Visual Merchandising Tip: 5 Tips for Perfect Glass (and Mirrors) Every Time!
By Mari Davis
Photo below: Prada Window
Photo by Tom Massey
DALLAS, Jan 1, 2002 /FW/ -- You could have the perfect window display and there is streak on the
glass pane! All your hard work ruined because the glass is not clean!
As Visual Merchandisers, one of the last steps in creating a store window display is cleaning
up. And part of your tools is the handy paper towel and of course glass cleaner.
Thankfully, the Hope Company, manufacturers of premium home care products has
developed a solution for this bothersome problem with the introduction of its
100% streak-free product called "Hope's Perfect Glass." They even sent a few
tips and tricks for a perfect glass (and mirrors) everytime:
- Use a premium glass cleaner and avoid formulations with ammonia or
vinegar. Check labels for these two common ingredients which can cause
streaks. Ammonia may also damage tinted windows, frames and other
surfaces.
- Use cheap paper towels. Premium paper towels may be more absorbent but
can contain wetting agents, dye and other additives, which may rub off
on glass to cause streaks. And forget newspapers since they tend to
leave ink smears on surfaces and hands.
- Use plenty of glass cleaner and paper towels. To get the best results
with minimal effort, thoroughly wet the surface with glass cleaner then
use two paper towels at a time to clean. When paper towels are
saturated and dirty, throw them away and start fresh with a couple
more.
- Work quickly, especially on hot, sunny days. Heat causes glass cleaners
to evaporate faster so divide large areas into smaller ones. Thoroughly
clean each section before moving on to the next one.
- Keep it clean. Dirt attracts more dirt so take care to keep surfaces
clean -- especially exterior windows. Dirt left over time becomes
harder to remove and some types can etch the glass causing permanent
damage.
Hope's Perfect Glass is a new 100% streak-free glass cleaner designed to
address the dissatisfaction users experience with ordinary household glass
cleaners that leave behind streaks and a hazy residue. Packaged in a unique
black bottle, Hope's Perfect Glass retails for $4.99 and is available at
Linens 'n Things and Bed Bath & Beyond stores nationwide. For product
information, call 800-325-4026, e-mail at info@hopecompany.com or visit
http://www.hopecompany.com
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