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Visual Merchandising Tip: How to Wrap Gifts With Flair and Style
Photo below: Book Cover
Photo courtesy of 3M
DALLAS, May 22, 2001/ FW/ --- Having trouble doing your store windows to
show gift for the dads or grads in your life? Not to worry, there is a free
booklet available from 3M!
If you're looking to wrap those boxes for display with
added creativity, flair and style, be sure to read "Handy Gift Wrapping Tips
and Techniques," a free booklet from 3M, the makers of Scotch brand tape.
To obtain a copy, send a postcard to:
Scotch Brand Tape Service Center
2982 North Cleveland Avenue
Roseville, MN 55113.
Or, send an e-mail with your name and mailing address to:
tips@3mservice.montagenet.com.
Please allow two to three weeks for delivery.
Ellen Timberlake, the recently-crowed winner of the fourth annual Scotch
Brand Most Gifted Wrapper contest, offers additional tips on clever, creative
ways to wrap gifts. According to Timberlake, If you are wrapping a real present, "one simple
approach is to disguise the present so the recipient has no idea what's inside."
Here are some typical gifts for dads and grads, with suggestion from
Timberlake on how to "keep 'em guessing", just in time for your store windows:
- Cardboard Tubes (Great for neckties) Use a cardboard tube (from a roll of paper towels).
Wrap the tube in red paper and use a piece of string and some shredded tin foil to make a sparkly fuse to tuck into one end of
the tube. Your creation says "Dad you're dynamite!"
- Wallet or money clip: Make the wrapping part of the gift. Tape together
about eight one-dollar bills to make the "paper" you will use to wrap
the small box. Once dad opens the gift, he can put the wallet to
immediate use by filling the wallet or money clip with the bills in
which it was wrapped.
- Briefcase: Start by putting the briefcase into a larger box than
necessary so the shape is hidden. Then have some fun with the wrapping
by considering the recipient and how the briefcase will be used. For
example, wrap the gift in a local street map for a sales rep, or the
want ads for a recent college graduate.
Gift certificate: Make the wrap match the gift certificate. For example,
a gift certificate to a bookstore could be placed inside an old
paperback. A music store gift certificate could be inserted into a CD
case. If dad is an amateur chef and wants kitchen tools or appliances,
roll and tie your gift certificate with ribbon around the handle of a
wooden spoon. The recipient will wonder why you're giving them the item
you did ... until they see the "real" gift!
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