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Converse One Star For Your Back-to-School Wardrobe

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Converse One Star Fall 2008LOS ANGELES, Aug 27, 2008 / FW/ — Preppy meets casual, the Converse One Star Fall 2008 collection offers budding fashionistas contemporary denim, knit dresses, sweaters, graphic tees and outerwear for an irreverent look at a great price.

Together with a vintage, rock n’ roll-inspired accessories line, the pop culture assignation usually associated with Converse and the century old history of the brand that has influenced music, arts, sports and fashion, the Converse One Star brand continues its evolution.

For women, traditionally athletic silhouettes were re-imagined to be more feminine. Fall color palettes and collegiate-themed logos, the preppy urban style is achieved.

The One Star women’s footwear — from houndstooth skimmers and wedge oxfords in berry and taupe, to metallic Skidgrip® footwear styles and satin ballet skimmers in fuchsia and black proposes a youthful rock & roll look.

For men, rugby-striped shirting and military jackets evoke this season’s One Star style of prep school and punk rock. Using deep green, navy and red, accented with vintage gold and blue, the look is uniquely One Star and effortlessly stylish.

The fall One Star footwear collection for men includes retro skate and soccer shoes, as well as a suede hi-top-style shoe.

The Converse One Star fall collection also marks the debut of vintage-inspired, versatile accessories for men and women. Sold exclusively at Target, the newest addition to the One Star roster includes canvas totes, striped neck scarves and bowler bags for every day.

Converse One Star Collection is available at select Target stores nationwide and at www.target.com beginning August.

[MARIKIT YAMATO]

Photos courtesy of Converse

AE Offers Free T-Shirts as Part of its Back-to-School Promo

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LOS ANGELES, Aug 1, 2008 / FW/ — With the hallway fashionistas getting ready to go back to school, teen retailer American Eagle Outfitters offers to give free graphic t-shirts to each customer who tries on a pair of AE jeans.

AE T-shirt

Offered in girl’s sizes XS through XL and guy’s XS through XXL, the free t-shirt features AE’s summer music festival, the New American Music Union. If purchased, the t-shirt would cost $15.50, a hefty price tag to pay for a retailer just to attract customers.

Yet, for AE, this is a good investment. As part of the backlash of the global credit crunch, low home values and high gasoline prices, U.S. teens are skipping the $50 jeans as their parents feel the pressure of economic crisis.

With teen unemployment at 18.7% in May (compared to overall U.S. unemployment rate of 5.5%), teens are also being affected by country’s economic woes. And, with no increase in their allowances and no jobs, it is not surprising that teens cool down on their spending.

Still, teens will be teens and though they will be buying less, they will still go shopping for back to school. And that is what teen retailers like American Eagle Outfitters are banking on.

Offering a strong representation of fashion newness, including new fits and updated washes, the AE denim collection complements the retailer’s fashion offering for its first ever music festival.

“Our sexy concert t-shirt paired with the newest AE jeans is the must-have look for the season,” said Kathy Savitt, executive vice president and chief marketing officer, American Eagle Outfitters, Inc.

With names like Real Flare, True Boot, Favorite Boyfriend and Skinny 77 for its girl’s collection and Bootcut, Low Rise Boot, Low Loose and Straight for the guy’s collection, AE did not miss a beat on its proposals to it core teen market.

Star Studded Beverly Hills Debut at Barneys New York of Rogan for Target Collection

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Rogan GregoryLOS ANGELES, May 17, 2008 / FW/ — Thursday night, the stars of Hollywood joined eco-conscious Rogan Gregory (photo left) at Barneys New York in Beverly Hills to celebrate the launch of the Rogan for Target Collection that features certified organic offerings.

The luxury retailer opened space on its 3rd floor to showcase the complete Rogan for Target collection which includes over 60 styles inspired by the designer’s cool, avant-garde street style and incorporates natural fibers.

Affordably prices from $14.99 – $44.99, the collection incorporates 100% organic cotton and natural fibers in a variety of eco-friendly wardrobe staples including loose tanks, wrap dresses and hoodies. Using nature’s own beauty as inspiration for patterns and colors, the collection exudes a beach safari vibe.

Rogan For Target Floor Display at Barneys New York

Rachel Bilson, Amy Smart, Becki Newton, Mena Suvari, Elizabeth Banks, Gabrielle Union, Kelis, Felicity Huffman, Joy Bryant, Kelly Rutherford, Maggie Grace, Marcia Cross, Ivana Milicevic, Megan Good, Nicky Hilton, Sanaa Lathan, Sophia Bush, Vanessa Marcil, Whitney Port, Zoe Saldana and Rebecca Mader celebrated with designer Rogan Gregory and did some shopping, proving that even celebrities cannot resist the allure of eco-friendly apparel.

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Zoe Zaldana Amy Smart, Sanaa Lathan, Gabrielle Union, Elizabeth Banks Becki Newton Becki Newton shopping
Elizabeth Banks Amy Smart Felicity Huffman Gabrielle Union
Joy Bryant Katrina Begin Kelly Rutherford Kidada Jones
Maggie Grace Marcia Cross Mena Suvari Neilson Barnard
Nicky Hilton Rachel Bilson Sanaa Lathan Sophia Bush
Vanessa Marcil Whitney Port Mannequin Display Floor Display

Photo by Michael Williams/Startraks, courtesy of Target

The Rogan brand, which has an international following, will launch this exclusive collection for Target in stores and online nationwide on May 18.

The Rogan for Target Collection:

Store Windows in Andorra: Small Country, Not a Small World

@ 12:33 am
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By Marsha Bentley Hale
Photos by Marsha Bentley Hale

Andorra La Vella 25 - Photo by Marsha Bentley HaleThe native population of Andorra is small in comparison to the immigrants and workers from Spain, Portugal and France as well as the retirees from at least a dozen countries. Approximately 65,000 people live full time in Andorra and approximately half of them live in the capital city of Andorra La Vella.

With the annual influx of tourists in millions, shopping is a favorite pastime, arguably ranking just behind hiking and skiing.

The two main department stores are Pyrenees Grans Magazem and Escale. Both allow the shopper conveniences including grocery shopping and buying pastries and bread at the same time you are shopping for fashion items and electronics. It is one stop shopping if you aren’t inclined to boutique hopping.

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Andorra La Vella 17 - Photo by Marsha Bentley Hale Andorra La Vella 18 - Photo by Marsha Bentley Hale Andorra La Vella 19 - Photo by Marsha Bentley Hale Andorra La Vella 20 - Photo by Marsha Bentley Hale
Andorra La Vella 21 - Photo by Marsha Bentley Hale Andorra La Vella 22 - Photo by Marsha Bentley Hale Andorra La Vella 23 - Photo by Marsha Bentley Hale Andorra La Vella 24 - Photo by Marsha Bentley Hale

From: Andorra: Shangri-La in the Pyrenees

Store Windows in Andorra: Yes, They Have Mannequins

@ 6:19 pm
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By: Marsha Bentley Hale
Photos by Marsha Bentley Hale

Taking time to cruise the avenues of Andorra La Vella on foot, clothing boutiques of every kind are to be found, from fun youthful fashion to sophisticated designer wear.

Some of the more liberal window displays present mannequins with bright pink hair or long dreadlocks. Their children mannequins are cartoon-like.

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Andorra La Vella 09 - Photo by Marsha Bentley Hale Andorra La Vella 10 - Photo by Marsha Bentley Hale Andorra La Vella 11 - Photo by Marsha Bentley Hale Andorra La Vella 12 - Photo by Marsha Bentley Hale
Andorra La Vella 13 - Photo by Marsha Bentley Hale Andorra La Vella 14 - Photo by Marsha Bentley Hale Andorra La Vella 15 - Photo by Marsha Bentley Hale Andorra La Vella 16 - Photo by Marsha Bentley Hale

Many stores have limited window space trying to grab your attention using figures with a punk rock edge. With hiking and skiing are major pastimes in Andorra, sports clothing and equipment stores are plentiful.

The trend of the chalk-white or pale beige mannequins with sculpted hair is seen in Andorra as in Barcelona and Paris. This plastic population is multiplying.

Headless mannequins are still in many windows though the trend is less. Boutiques such as Rosa Clara, which specialize in gowns, continue to use figures, which have the feel of dress forms.

From: Andorra: Shangri-La in the Pyrenees