Wizard of Oz Ruby Slippers Collection at Saks Fifth Avenue Store Windows
@ 8:53 pm August 24, 2008Filed under: Store Windows
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DALLAS, Aug 24, 2008 / FW/ — We are of to see the wizard, the wonderful wizard of Oz at Saks Fifth’s Avenue’s store windows beginning Sep 4, 2008.
As part of the 70th anniversary celebration of the classic tale, Warner Brothers and CRYSTALLIZED - Swarovski Elements collaborated with top shoe designers to re-imagine Dorothy’s iconic ruby slippers.
Participating designers includeA. Testoni, Abaete, Alberta Ferretti, Betsey Johnson, Botkier, Christian Louboutin, Diane von Furstenberg, Giuseppe Zanotti, Jimmy Choo, L.A.M.B. by Gwen Stefani, Lisa Pliner, Manolo Blahnik, Moschino, Oscar de la Renta, Roger Vivier, Sergio Rossi, Stuart Weitzman, Tibi and Tuleh.
Their version of the red ruby slippers will be unveiled on Sep 4, 2008 at Saks Fifth Avenue’s 10022-SHOE and will be on display at the retailer’s store windows.
The event will benefit philanthropic partner, Elizabeth Glaser Pediatric AIDS Foundation. Additionally, CRYSTALLIZED ™ - Swarovski Elements ruby bracelets will be sold exclusively at Saks New York with 100% of the proceeds going to The Elizabeth Glaser Pediatric AIDS Foundation, beginning the evening of September 4.
The Wizard of Oz Ruby Slipper Collection will be exhibited in a special installation surrounding the fountain at MBFW’s Bryant Park tents beginning Sept. 5.
[MARI DAVIS]
Crystallized Store Windows to Grace Saks Fifth Avenue During Christmas
@ 4:13 pm August 21, 2008Filed under: Store Windows
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DALLAS, Aug 21, 2008 / FW/ — Huh? Is it that time of year already? Yes, if you are in visual merchandising. Swarovski and Saks Fifth Avenue are collaborating this holiday season to create dazzling and glittering store windows featuring the biggest names in fashion - Ralph Lauren, Zac Posen, Missoni, Giambattista Valli, Isaac Mizrahi, Oscar de la Renta, Bill Blass, Carolina Herrera, Michael Kors and KaufmanFranco, to name a few.
Scheduled to be unveiled during the traditional Monday before Thanksgiving date (November 24, 2008 this year), this partnership brings CRYSTALLIZED ™ - Swarovski Elements front and center to the mainstream.
Already well-known to the fashion set, CRYSTALLIZED™ - Swarovski Elements is the product brand for Swarovski’s precision-cut loose crystals, a source of inspiration to leading designers in fashion, jewelry, accessories, lifestyle and home accessories and interiors.
During the 2008 Holiday season, all 26 of Saks Fifth Avenue New York store windows will be branded and decorated with CRYSTALLIZED™ - Swarovski Elements for six weeks. It will also be on display at the Saks Holiday Season festivities in Beverly Hills, San Francisco, Chicago, Bal Harbor, Boston, Atlanta and Houston.
[MARI DAVIS]
Photos courtesy of Swarovski
Store Windows in Paris: Chanel
@ 12:20 am May 20, 2008Filed under: Store Windows, Visual Merchandising
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PARIS, May 20, 2008 / FW/ — Stars and huge bows were used as the main props and decoration for these Chanel store windows at Avenue Montaigne last January. Realistic mannequins were used, thus giving the store window that extra feeling of beauty.
Though obviously many window dressers choose to use different types of mannequins, using the realistic variety is becoming more rare every year. Because realistic mannequins are always more expensive than the other types, it is a big investment for the store.
Of course, this is Chanel we are talking about. Still, it is good to mention that using realistic mannequins gives the store window TLC.
click on image to see bigger photo
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Store Windows in Paris: Christian Dior
@ 3:10 am May 19, 2008Filed under: Store Windows, Visual Merchandising
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PARIS, May 19, 2008 / FW/ — Interestingly enough, the store windows at the Christian Dior flagship store at Avenue Montaigne feature white abstract mannequins. The store could have gone for the newer style of transparent mannequins or it could have chosen to use the more traditional realistic mannequins. Yet, it opted for the almost boring and unexciting chalk white abstract mannequins.
Some window dressers believe that the mannequin should not take the attention away from the merchandise; the same way that some fashion designers refuse to hire supermodels because they are the ones being noticed, not the clothes. Because the Christian Dior dresses are already very attractive, the choice of the unexciting white abstract mannequins make sense. You don’t want the mannequin getting the same attention as the clothes.
(Click on thumbnail to see bigger photo)
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(Photos by Jean Paul Cauvin)
Store Windows in New York: Victoria’s Secret
@ 7:50 pm May 18, 2008Filed under: Store Windows, Visual Merchandising
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DALLAS, May 18, 2008 / FW/ — Going through our electronic photo library, I noticed these Victoria’s Secret store windows shot way back in September 2005 when the company was celebrating its 10th anniversary. Since then, Tyra Banks and Giselle Bundchen who are both prominently feature in these windows, have retired as Victoria’s Secret Angels. Luckily, Heidi Klum and Adriana Lima are still on the roster of the famous sexy angels.
(Click on thumbnail to see bigger photo)
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