Green Is The New Black In the Advertising World
@ 10:08 am December 27, 2007Filed under: Market Watch
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LOS ANGELES, Dec 27, 2007 / FW/ — Where will we be without advertising? The average American is bombarded by ads 24×7, be it on television, newspapers, magazines or the internet.
Hence, it is not surprising that one of the lists that would come out for year’s end is “Best of Ads, Worst of Ads” at the Wall Street Journal. They chose 10 of the best ads of the year and 10 of the worst ads of the year.
Among the best ads – ‘Eye of the Beholder’ by Unilever for Dove; while among the worst ‘They Built It, No One Came’ by Anheuser-Busch.
Here’s the complete list: Best of Ads, Worst of Ads
Jockey Goes Futuristic & Philosophical In Upcoming TV Ads
@ 4:28 pm December 20, 2007Filed under: Visual Merchandising
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DALLAS, Dec 20, 2007 / FW/ — It has been ten years since Jockey was seen on the small screen. But, with its upcoming TV spot, a decade is worth the wait as the iconic underwear company treats the audience with a futuristic look yet philosophical look on today’s society.
Part brand promotion and part social commentary, the ad celebrates individuality and exposes the naked truth about one’s self. It’s Battlestar Galactica meets the Matrix, as the ad opens in a futuristic factory setting where people are being transported down a coveyor belt toward a molding machine.
As they pass through the molding machine, they are stripped of their individuality and unique traits and molded into apparently flawless - and seemingly mindless - beings.
When the commercial’s hero and heroine - he’s wearing Jockey’s 3D-Innovations™ and she’s in Jockey’s No Panty Line Promise™ - realize what is occurring, they choose to leap off the belt and escape the molding process as the line “Dare to be you” flashes across the screen.
Ah, the advertising world’s equivalent of Keanu Reeves and Grace Park of ‘The Matrix’ and ‘Battlestar Galctica’ fames.
“This ad captures the essence of Jockey’s authenticity, and takes a stand against society’s often-unrealistic expectations of what the “ideal” person should be,” said Tim Pitt, Jockey’s Vice President of Global Advertising and Marketing, describing the ad.
“What we’re saying is that in a world where you can be anything, the most wonderful thing you can be is yourself,” Pitt added.
Marcus Nispel, who had also done TV ads for the likes of Coca-Cola, Mercedes, Nike and Pepsi, directed the commercial. The 30-second spot was developed in collaboration with Minneapolis-based marketing agency Periscope. It is scheduled to run through March 2008 on a variety of popular channels, including ESPN, Discovery, VH1, FX and TLC.
The ad and a behind-the-scenes short film can be seen at www.jockey.com.
‘Winter Wonderland’ in Dubai Will Showcase GF Ferré Watches
@ 4:26 pm December 19, 2007Filed under: Focal Point
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DALLAS, Dec 19, 2007 / FW / —- The Madinat Jumeirah resort in Dubai will play host to GF Ferré’s ‘Winter Wonderland’ as the Italian maison introduces its latest watch collection.
On the evening of December 20th, at the Madinat Jumeirah ‘Amphitheatre’ will become a magical place as ice skaters wearing GF Ferré clothes and sporting GF Ferré watches perform on the ice rink against a backdrop of giant images of the Fall 2007 / Winter 2008 of GF Ferré watches.
As an homage to this original presentation and spectacular show, the event is listed in Dubai season’s festivities calendar.
Naughty or Nice, Men Are The Holiday Shopping Procastinators
@ 3:24 pm December 18, 2007Filed under: Market Watch
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WASHINGTON D.C, Dec 18, 2007 / — If you’ve been treasure hunting in your house and cannot find where your significant other is hiding Christmas gifts, chances are there is actually no treasure trove at all. According to the NRF, one in five men have not started holiday shopping yet.
According to a survey by BIGResearch for the National Retail Federation’s 2007 Holiday Consumer Intentions and Actions Survey, nearly one in five men (19.4%) had yet to begin their holiday shopping, more than women (13.7%) or young adults 18-24 (17.6%).
The same survey recorded that impressive 25 million consumers (11.7%) have completely finished their holiday shopping, but more than 35 million shoppers (16.5%) admit they haven’t even started. Thusfar, the average person has completed about half (52.6%) of his or her shopping, compared to 53.1 percent at this time last year.
And, what is the favorite shopping destination? According to the survey, department stores are expected to be the destination of choice the week before Christmas, as 42.4 percent of shoppers plan to visit those stores to finish up holiday shopping. Other destinations will include discount stores (38.9%), the internet (34.9%), and specialty stores (29.9%).
As for last minute gift ideas, you’ve guessed it - gift cards. The same survey mentioned that less than a third of consumers (30.2%) have already purchased a gift card but sales of the cards are expected to jump this week as procrastinators find themselves running out of time. An earlier holiday survey by BIGresearch for NRF found that gift cards were the most requested gift for the holidays this year.
NRF is forecasting holiday sales to increase four percent over last year, bringing total sales to $474.5 billion. November sales, which were released last week, rose 5.1 percent over last year.
Santa Comes Early For Retailers As November Sales Rise 5.1%
@ 3:19 pm December 13, 2007Filed under: Visual Merchandising
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WASHINGTON D.C., Dec 13, 2007 / — As numbers roll in for November, solid figures emerge for retailers with sales rising to 5.1% last month, according to the latest statistics from the National Retail Federation.
Black Friday and other holiday promotions were simply too good to pass up as November sales show strength in consumer spending, says the NRF, to explain the good results.
November retail sales released today by the U.S. Commerce Department show total retail sales (which include non-general merchandise categories such as autos, gasoline stations and restaurants) increased 1.2 percent seasonally adjusted from last month and 6.9 percent unadjusted year-over-year.
“Consumers started the holiday shopping season with a bang - taking advantage of significant deals,” said NRF Chief Economist Rosalind Wells. “Though November sales were strong, consumers have saved plenty of holiday shopping for December.”
In fact, according to an NRF survey conducted by BIGresearch, the average person had completed just 36.4 %of their shopping by the end of November.
The strongest growth was seen by sporting goods, hobby, book and music stores where unadjusted sales grew 11.3 percent year-over-year and 2.2 percent seasonally adjusted from October.
November retail sales also grew in many other areas. Eager consumers lined sidewalks at many retail establishments over Black Friday weekend to get their hands on discounted electronics and apparel items. Electronics stores sales grew 6.1 percent unadjusted from last year and 2.5 percent seasonally adjusted month-to-month; clothing and clothing accessories stores sales rose a very strong 8.2 percent unadjusted year-over-year and 2.6 percent from last month.
Furniture and home furnishing stores sales also benefited from consumers stocking up on holiday items. Sales in those stores rose 2.5 percent unadjusted year-over-year and 1.0 percent seasonally adjusted month-to-month.