Crystallized Store Windows to Grace Saks Fifth Avenue During Christmas
@ 4:13 pm August 21, 2008Filed under: Store Windows
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DALLAS, Aug 21, 2008 / FW/ — Huh? Is it that time of year already? Yes, if you are in visual merchandising. Swarovski and Saks Fifth Avenue are collaborating this holiday season to create dazzling and glittering store windows featuring the biggest names in fashion - Ralph Lauren, Zac Posen, Missoni, Giambattista Valli, Isaac Mizrahi, Oscar de la Renta, Bill Blass, Carolina Herrera, Michael Kors and KaufmanFranco, to name a few.
Scheduled to be unveiled during the traditional Monday before Thanksgiving date (November 24, 2008 this year), this partnership brings CRYSTALLIZED ™ - Swarovski Elements front and center to the mainstream.
Already well-known to the fashion set, CRYSTALLIZED™ - Swarovski Elements is the product brand for Swarovski’s precision-cut loose crystals, a source of inspiration to leading designers in fashion, jewelry, accessories, lifestyle and home accessories and interiors.
During the 2008 Holiday season, all 26 of Saks Fifth Avenue New York store windows will be branded and decorated with CRYSTALLIZED™ - Swarovski Elements for six weeks. It will also be on display at the Saks Holiday Season festivities in Beverly Hills, San Francisco, Chicago, Bal Harbor, Boston, Atlanta and Houston.
[MARI DAVIS]
Photos courtesy of Swarovski
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