Visual Merchandising

Converse One Star For Your Back-to-School Wardrobe

Posted by Marikit Yamato @ 10:25 am August 27, 2008
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LOS ANGELES, Aug 27, 2008 / FW/ — Preppy meets casual, the Converse One Star Fall 2008 collection offers budding fashionistas contemporary denim, knit dresses, sweaters, graphic tees and outerwear for an irreverent look at a great price.

Together with a vintage, rock n’ roll-inspired accessories line, the pop culture assignation usually associated with Converse and the century old history of the brand that has influenced music, arts, sports and fashion, the Converse One Star brand continues its evolution.

For women, traditionally athletic silhouettes were re-imagined to be more feminine. Fall color palettes and collegiate-themed logos, the preppy urban style is achieved.

The One Star women’s footwear — from houndstooth skimmers and wedge oxfords in berry and taupe, to metallic Skidgrip® footwear styles and satin ballet skimmers in fuchsia and black proposes a youthful rock & roll look.

For men, rugby-striped shirting and military jackets evoke this season’s One Star style of prep school and punk rock. Using deep green, navy and red, accented with vintage gold and blue, the look is uniquely One Star and effortlessly stylish.

The fall One Star footwear collection for men includes retro skate and soccer shoes, as well as a suede hi-top-style shoe.

The Converse One Star fall collection also marks the debut of vintage-inspired, versatile accessories for men and women. Sold exclusively at Target, the newest addition to the One Star roster includes canvas totes, striped neck scarves and bowler bags for every day.

Converse One Star Collection is available at select Target stores nationwide and at www.target.com beginning August.

[MARIKIT YAMATO]

Photos courtesy of Converse