Eddie Bauer® Named Gomez WebStar™
REDMOND, Wash., Nov. 22, 2000 / -- Specialty retailer Eddie Bauer
today announced that it has been named a Gomez WebStar(TM) -- an honor given
to e-commerce companies that rank number one in their industry according to
Gomez(TM) analysts.
Eddie Bauer earned the top spot among all of the men and
women's apparel sites that Gomez analysts evaluate and rank based on a
comprehensive set of objective criteria.
"We are very pleased to be recognized by Gomez as the number one apparel
e-tailer," said Eddie Bauer's Mark Staudinger, divisional vice president for
interactive media.
"As we continue to expand our online market, Eddie Bauer
is committed to continuing its 80-year old tradition of providing customers
with high quality products and excellent customer service while making the
e-shopping experience a friendly one."
Results are compiled in Scorecards(TM), which can be viewed at
http://www.gomez.com.
Eddie Bauer ranked first with Gomez in the categories of "Ease of Use,"
"Customer Confidence," "On-Site Resources," and "Overall" as well as the
customer profile indices "First-Time Buyer."
They applauded eddiebauer.com
for its easy navigation, depth of resources and integrated information.
According to Gomez.com, "Eddie Bauer's newest tools aim to make decision
making easier. On select products, for instance, the site lets users view
products against either a standard background or on an actual model.
Also, it
enables users to view select backpacks* in 3-D, as well as view every angle of
and zoom in on the bags.
Other purchase-friendly tools include the ability to
view products in any of the available colors and suggested coordinated
products on the product page."
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