Click here to watch Ad from the new "Our Stand" campaign, featuring actor Dennis Haysbert

Nov 12, 2003/ FW/ --- Allstate Insurance Company is taking a stand on behalf of its customers in a new national advertising campaign launching today. The new "Our Stand" campaign, featuring actor Dennis Haysbert, takes a strong stand for consumers' interests by delivering a simple, straightforward message that highlights the many benefits of having insurance protection from Allstate.

"I am very excited about this campaign which breaks new ground in the insurance category and emphasizes Allstate as a leader in meeting consumer needs," said Jill Weaver, Allstate vice president, brand strategy and marketing communication.

"At Allstate, we have always been about helping to take care of our customers and putting them in Good Hands. Some other companies have tried to change that conversation by telling people that insurance is just about a low price. We want to bring the conversation back to what really matters to people.

"By taking a stand, Allstate asks consumers at the end of each spot, 'Are you in Good Hands®?' This simple line encourages people to consider Allstate and the qualities that are truly important when considering an insurance company, like the importance of dignity, understanding and respect throughout the entire experience," Weaver said.

The debut television ads, featuring Golden Globe nominated Haysbert, will premier on November 12. Haysbert is known for his current role as President Palmer on the hit Fox series "24" and through his acclaimed role in Far From Heaven as Raymond Deagon.

"I strive to work on projects that I believe in," said Dennis Haysbert. "It was evident to me that the 'Our Stand' advertising campaign illustrates the commitment that Allstate has to its customers."

"Dennis embodies the spirit of the Allstate brand. Experienced, honest and understanding, with a sense of strength and conviction," Weaver said. "He has a broad appeal, even with the younger consumer."

The first four "Our Stand" television spots were shot and produced by award-winning director Sam Mendes, known for such films as Oscar winning American Beauty and Road to Perdition.

In addition to television, the campaign will include radio, print and Internet executions. Radio is scheduled to launch the week of November 20 and print will launch early 2004.

The "Our Stand" campaign was created by Leo Burnett, USA, the company's agency of record for more than four decades. The advertising budget for the new campaign was not disclosed.