Jul 29, 2003/ FW/ --- With the plus size market on the rise, plus size fashion continue to raise the ante for flattering designs without compromising comfort for the full-figured woman.

Lane Bryant, the nations largest plus-size retailer just introduced Venezia Jeans, with four new styles. Plus-size women sizes 14-28 searching for perfect-fitting jeans that flatter without compromising comfort, can now find them at Lane Bryant stores nationwide as well as on-line at www.lanebryant.com.

The first of the new styles is the Easy Fit Jean ($29.50) with a natural waist and straight leg. Relaxed through the hip and thigh, this style offers women extra room for comfort with a flattering fit.

The Stretch Flare Jean ($39.50) is designed with a low waist, fitted hip and thigh and flared leg for a more contemporary look. Lane Bryant's revolutionary lightweight stretch denim has just the right amount of give while retaining its shape.

Already a best seller, the re-launch of the Stretch Bootcut Jean ($39.50) is back styled with a natural waist, straight hip and thigh and is slightly flared below the knee.

This award-winning style gives women a curve-hugging look without compromising comfort. The final fit is the Stretch Classic Jean ($39.50) with a natural waist, relaxed hip and thigh and straight leg. This look is for those women seeking a simple, classic look full of comfort and style.

The new jean styles will be available in sizes 14-28 (Petite, Average and Tall) at Lane Bryant stores nationwide and on-line at www.lanebryant.com as of July 13, 2003.