Betsey Johnson Collaborates with WestPoint Home for Home Fashion
By: Heide Winkenwerder
Photos below: Betsey Johnson on the runway, New York, Spring 2006 show
Photos by Giovanni Pucci
LOS ANGELES, Dec 9, 2005/ FW/ --- We all know Betsey Johnson for her flowing fabrics and whimsical detailing for her clothing line. In Fall 2006, her signature style will be translated into a full line of bedding and bath home fashions as the New York-based designer launches her home line in collaboration with WestPoint Home.
"I've been dying to do home! It's my favorite sideline hobby, as I have intensely decorated each of my homes," said Ms. Johnson in a statement.
Betsey Johnson has been fascinated with interior design and has extensively decorated her homes in New York City, East Hampton, and Mexico. In recent years, Betsey restored two private villas in Mexico, dubbed Betseyville and Villa Betsey, which are operating as unique getaway destinations.
And if you want to see a glimpse of Betsey Johnson’s approach to home fashion, check out the April 2005 issue of InStyle Home where the Betseyville decon was featured.
Other features include her East Hampton home in Celebrity Living and NYC home in Metropolitan Home. Her combined apparel and home design interests have resulted in a total lifestyle approach.
"I love dealing with lifestyle and chose to work with WestPoint Home because they have shown that they believe in me and support me. WestPoint is known for its ability to translate a designer's signature style to home fashion products and its ability to reflect this style in marketing the brand," Ms. Johnson added about her collaboration with WestPoint Home.
The Betsey Johnson Home Collection that will be produced by WestPoint Hone will include such items as sheets, comforters, blankets, bedding accessories and towels and bath accessories. A 2006 late fall or 2007 spring shipping date is anticipated for the first collection.
"This is a very exciting alliance for WestPoint Home," said WestPoint Home CEO Joseph Pennacchio. “Betsey Johnson noted especially for her ability to change with the times while remaining true to her own design concepts. [So expect the collection to] “resonate with both young consumers just discovering Betsey Johnson and those who have continued to appreciate and grow with her through the years."
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