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Audrey Hepburn Graces Gap’s ‘Keep It Simple’ Ad Campaign
By: Mari Davis
Photos below: Classic footage of Audrey Hepburn dancing
Photos courtesy of Gap

NEW YORK, Sep 7, 2006 / --- It’s groundbreaking, it’s innovative, and it’s priceless. Thanks to technology, an original film footage of timeless style icon Audrey Hepburn graces the Gap’s ‘Keep It Simple’ ad campaign dancing in the classic film ‘Funny Face.’

Celebrating Gap’s re-launch of the perfect black pant, the ad debuts today, with Audrey Hepburn’s classic footage juxtaposed to the 1980 AC/DC hit song ‘Back in Black.’

The ad opens with a scene from Funny Face as Audrey Hepburn dances through a Parisian cafe. It continues as she jumps out of the movie and onto a backdrop resembling the look and feel of an iconic Gap ad.

Special effects and graphics help her navigate her way across the screen in a series of energetic dance steps. She then jumps back into Funny Face as the spot concludes with the tagline "It's Back -- The Skinny Black Pant."

"Gap has a rich history of integrating memorable choreography and music into our advertising, but we've never done anything quite like this before," said Trey Laird, creative director of Gap.

"We wanted to do something really special to re-launch our skinny black pants and thought who better to showcase them than actress Audrey Hepburn -- an iconic woman famous for dressing with sophistication and classic style," Laird added.

The "Keep It Simple" television campaign features 30 and 60-second spots that will air in the United States on all major networks, spot markets and cable from September 7 through October 5.

The spots will premiere on network television shows including "Grey's Anatomy" (ABC), "CSI" (CBS) and "Studio 60" (NBC). Gap.com will also feature the new "Keep It Simple" television commercial, as well as exclusive, behind-the-scenes footage of the making of the ad.

Complimenting this outstanding broadcast effort are a series of black-and-white print ads featuring models in clean, simple looks anchored in skinny black pants will run in October issues of major national magazines including Vogue, InStyle and Elle. There will also be outdoor ads in major markets.

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