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September 2001 (Newstream) -- E Ink Corporation, the leading developer of electronic ink technology for
paper-like displays, on August 28 announced commercial availability of Ink-In-Motion™, the company's
dynamic new electronic display component for integration into retail Point-of-Purchase (POP) and other
signage applications.
Ink-In-Motion is the result of more than two years of in-store research in a variety of retail formats, and
incorporates the features most requested by retailers and brand marketers: custom fonts and graphics, a thin
flexible form factor, and long battery life.
E Ink's Ink-In-Motion consists of paper-thin sheets that display flashing images and animations, powered by
two AA batteries that can provide up to a year of continuous operation. The designer has freedom to choose
from a wide range of fonts and graphics to maximize brand equity, emphasize product features and highlight
consumer value.
The lightweight plastic sheets can be made in custom shapes and sizes up to 9 x 22 inches, making them easy
to integrate into traditional POP fixtures. These attention-getting motion displays are based on E Ink's
proprietary electronic ink technology.
Over the past decade Point-of-Purchase media has become a major element in the marketing programs of retailers
and brand marketers. According to media industry merchant bank Veronis Suhler more than $17 billion is spent
annually in the United States on Point-of-Purchase media, making it one of the largest and fastest-growing
marketing services categories.
POP advertising is especially effective because it communicates product benefits at the time the purchase
decision is made.
"POP designers have long recognized the value of adding animation, but they faced troublesome limitations
in design, space, cost and power. Now, with Ink-In-Motion, they can add a simple motion component that builds
their brand, integrates easily, and lasts for months on batteries," said Russ Wilcox, vice president and general
manager of E Ink.
"We are especially proud to be working with this select group of POP industry leaders. They are seizing
the opportunity to use Ink-In-Motion to position their clients ahead of the competition."
Ink-In-Motion is currently available in the U.S. exclusively through select POP industry leaders, including
Consumer Promotions International, Frank Mayer and Associates, Gage Marketing Group LLC, New Dimensions
Research Corporation, PRISM Group and Rand Display.
These POP designers and manufacturers are actively working with retailers and marketers to incorporate
Ink-In-Motion into POP that will appear in stores in the first quarter of 2002. Also early next year, E Ink
will work with their partner TOPPAN Printing Company Ltd. to test Ink-In-Motion in the Asian market.
For more information about Ink-In-Motion and a current list of licensed distributors, contact E Ink Corporation
by:
Phone: 617-234-8100
Email: sales@eink.com
or visit their website at:
www.eink.com
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Ink-In-Motion consists of paper-thin sheets powered by two AA batteries that display flashing images and
animations.
