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Universal Display: Versatility Is The Key
By: Tom Massey
Photos below: Christmas Trim 2001
Photos courtesy of Universal Display

DALLAS, July 17, 2001/ FW/ --- Universal Display has been manufacturing tailor busts and forms since 1951. In 1994-1995, they acquired "Gemini Mannequins," which enhanced their design capabalities for fiberglass mannequins, forms, accessories and props.

Their manufacturing facility in London handles the designing and mold making, while their manufacturing facility in China handle the bulk production. All of these capabilities combined makes Universal Display very responsive to their customers who either want costume props and those who want to purchase in bulk.

"We cater to almost all types of customers," quoted Jonathan Berlin, Managing Director of Universal Display. "Luxury retailers such as Gucci and Prada would want a specific prop for their stores worldwide. Because of time constraints, we would design and manufacture these pieces in our London facility, hence we could deliver them on time and our sculptors and artists could respond to the customers's needs and specifications immediately. Then, there are customers who want to buy standard items from our catalogs in bulk such as Christmas ornaments and props. Those are handled in our China facility, and that also makes the prices more competitive."

"Visual merchandising has evolved through the years. Retailing is more competitive and a store has to stand out. And they need props and display materials as fast as it could be created and manufactured. We have the unique ability to create custom made and exclusively designed mannequins, forms, props and display furniture to meet our clients' specific requirements and budget. Our team of designers, sculptors and mould makers, based in our London showroom and factory will take the client's vision and develop it from conception to the finished product.

"At Universal Display, we want to give our customers different options which in turn give them more value for their money. Although retail is alive and well, we also have to consider our customer's budget."

View the Universal Display catalogs:
  • Fashion Has Gone To The Dogs
  • Christmas Decorations 2001
  • Mannequin Series 2001
  • Address:
    Universal Display Fittings Co Ltd
    51 Mortimer Street
    London W1W 8JH UK
    Tel. +44 207 580 9471
    Fax. +44 207 436 9732
    e-mail: info@universaldisplay.co.uk
    Website:
    www.universaldisplay.co.uk

    Universal Display & Design Inc
    138 West 25th Street
    New York NY 10001 USA
    Tel. +1 212 242 0374
    Fax. +1 212 989 0706
    e-mail: info@universaldisplayusa.com
    Website:
    www.universaldisplayusa.com

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