NEW YORK, Jan 27, 2014/ — Building on the “Westcoasting” theme that began on the catwalk last September when Tommy Hilfiger unveiled his Spring/Summer 2014 womenswear collection, the label’s Spring 2014 advertising campaign is an irreverent twist on Spring break. Featuring The Hilfigers – the beloved all-American family at the heart of the brand’s marketing strategy – the new campaign takes the cheeky group of eclectic characters to the beaches of Malibu as The Hilfigers establish a preppy outpost on the Pacific. And what’s prep on a California beach is a whole new story. Wave-washed shorts, chambray-soft shirts, easy blazers,