Giorgio Armani was one of the first fashion
designers who understood the power of the internet. His first website
www.armaniexchange.com was
launched in 1995. It was only to show his fashion. Today, he has entered the e-commerce business with
the launch of www.armaniexchange.com where you can shop online.
To launch
www.armaniexchange.com,
Giorgio Armani used the usual advertising venues, including store windows! A bigger than life photo
announcing "I love you @armaniexchange.com"
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