Making signs is a part of Visual Merchandising.
From logos to freehand lettering, VMs deal with signs everyday. In this project, the students were
asked to hand-letter the logos of the school's fashion show sponsors.
These are great work! I have not hand-lettered
logos for a very long time. I have been using my computer to create signs and logos. To see company
logos hand-lettered is very refreshing and actually challenges those of us who had been working with
Adobe software for so long, that making logos freehand is almost an unforgotten art for us.
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