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Ralph Lauren Store Windows
Ralph Lauren
Location: Ralph Lauren at Highland Park
58 Highland Park Village, Dallas, TX 75205
Tel: (214)522-5270
Website: www.polo.com
Photo by: Tom Massey
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Entrance Window

Entrance windows can be challenging. It's the last thing a customer see before he or she goes inside the store. Added to that, entrance windows are usually very small because there is always a need to make the entrance wide and very welcoming.

This is an instance when space and time should be considered when creating a display. A VM only have at most 3 seconds to catch the attention of the customer and make it stick. Hence, it is a good idea to make entrance windows simple and straight-forward with mimimum props. That way, the customer can see the merchandise immediately and commit it to memory.

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