LONDON, May 18, 2005/ FW/ --- Displaying accessories in a store window can be a challenging task, but very rewarding for a visual merchandiser because of the creativity and engineering involved.

Because accessories are usually small and very hard to see, using props such as risers and forms are always a good idea.

When using risers, make sure that they have varying heights so that each item is “separated” yet still part of the whole display. Call it a trick of the eye.

Just remember that it is still “one display” and that although each item can stand alone, the message is unified.

Another idea is using the wall as both backdrop and putting “invisible shelves” by using hooks. This is harder to set up because the wall has to be ready to accept the hooks, but the overall effect is worth the effort.

For drama, use similar types of merchandise such as handbags, or you can mix and match by using handbags and shoes. As long as the message is clear, you can display as many types of merchandise you want. Just don’t make it look cluttered.

Another idea is using a dress form as part of the display. It provides a focal point and still highlights the accessories as the main display.

Or if you have the budget, you can create “hangers” in geometric shapes then hang them from the ceiling, again at varying heights.

A very creative presentation of shoes was done by Sergio Rossi; using “legs” wearing different colored hoses and the shoes of course, it definitely attracted passersby to stop and take a look.

Backgrounds can be bigger than life photos, usually from the current marketing campaign, just the logo of the brand or a more elaborate backdrop created with the current season (is it spring, summer, fall or winter?) in mind.

To summarize the lesson in displaying accessories: (1) make it tight and very clean; and (2) vary the height so that each item can be highlighted.

Accessories

Accessories

Accessories

Accessories

Accessories