LONDON, May 19, 2005/ FW/ --- When a store has several store windows, using a theme that is repeated among all of them creates impact and a unified message that truly attract passersby.

Two venerable French fashion houses, Hermes and Louis Vuitton did just that for their store windows in London. The themes used were different of course, but the statements were bold and clear.

Louis Vuitton used a luxurious home setting with a white divan that were used to display garments and accessories. The absent “owner” of the room is “assumed” to be the one on the bigger than life-framed photo that was sitting on the floor instead of hanging.

These photos were from the current Louis Vuitton campaign featuring Hayden Christensen of the Star Wars fame, Uma Thurman (Kill Bill) and other very recognizable faces.

The message was luxe all the way when it comes to Louis Vuitton.

The Hermes windows were more straightforward. They featured the company’s scarves and cravats.

Same with Louis Vuitton, it was about lifestyle from travel to art.

Hermes Window

Hermes Window

Hermes Window

Hermes Window