1952 is the year in which Moncler was established in a small village in the Haute Savoie mountains. Fast forward to 2018: Moncler is a global brand with a fast-paced metropolitan appeal.
Stretched between such chronologic pillars, the collection, for both men and women, is a fast-spinning, poptastic recollection of the quintessential Moncler trademarks. The logo and the puffer jacket – Moncler in a nutshell – are protagonists, amplified to get a sense of contemporary pop and visual vibrancy.
Moncler’s status as a trans-generational status symbol plays as an ironic subtext, as the logo gets to giant-sized proportions, immediately attracting attention on puffer jackets in laqué and matte nylon in vitamin colors such as orange, blue, a plethora of reds, intense purple, green.
Otherwise, it’s two tone textures or colorfully graphic mosaic patterns and Navaho motifs on both jackets and capes. A sport attitude defines the whole: outerwear, jumpers, padded scarves. In keeping with the pop spirit, bold patches spell aloud the names of legendary ski-resorts such as Sankt Moritz, Aspen, Gstaad, Zermatt and Megève on T-shirts and sweatshirts. Embossed comic strip appliqué is a nod to the Eighties culture.
2 MONCLER 1952 is available from September 6th in Moncler boutiques, moncler.com and in selective wholesale networks worldwide.
MEN Fall/Winter 2018 Collection
WOMEN Fall/Winter 2018 Collection