While it’s important to raise awareness about breast cancer throughout the year, October is when there’s a big push to shop for breast cancer awareness. That’s because fashion and beauty brands donate part (or all) of the proceeds of certain items to help the cause.

Whether you’re looking to finally try that cult skin care product or you’re on the hunt for a flattering new lip color, there’s a product with your name on it. And if you fall into the procrastinator category, you’ll be pleased to hear that many brands plan on continuing to donate even after October wraps up in order to maximize donations.