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adidas ClimaCool Ride Combines Hot Colors With a Cool Run - FashionWindows
LOS ANGELES, Mar 23, 2011 / — Today adidas launches the all-new ClimaCool Ride, the brand’s newest running shoe with 360 degree ventilation, attacking the main cause of runners’ discomfort – high humidity and temperature. Offered in 26 vibrant colors, the shoe is a unique combination of performance and fashion. “We saw a need and opportunity with the ClimaCool Ride to create the perfect shoe that performs extremely well and looks good too,” said Mikal Peveto, director of running for adidas America. “At 8.9 ounces, it’s lightweight and flexible with just the right amount of durability and cushioning, making it