For the 2019/2020 competitive season, A|X Armani Exchange will dress Italian e-sports team Mkers, recently recognized as one of the most innovative startups in Italy. A|X Armani Exchange is the first fashion brand to enter into the world of e-sports, thus strengthening its streetwear positioning, whilst keeping attentive to new forms of communication.
The Mkers team will be the global ambassador of the A|X Armani Exchange line, sporting a new official uniform with A|X as its main sponsor on the stages of the biggest video game tournaments in the world.
“We are proud to have been the first e-sports team chosen by a prestigious brand like Armani Exchange,” remarks Paolo Cisario, CEO of Mkers. “It is a reward for all the effort sustained up until this moment, and it gives great credibility not just to us and the investors that believed in our project, but also to the entire Italian e-sports industry. Now the real challenge will be to yield tangible results”.
“Partnering with such a significant brand is the perfect opportunity to reinforce our journey towards internationalisation, which has already begun with the acquisition of world-renowned athletes,” comments Thomas De Gasperi, co-founder of the Mkers team.
[Photos courtesy of Armani Exchange]