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Backstage: Chocheng Spring 2020

 

Chocheng Spring 2020

Chocheng Spring 2020

CHOCHENG is a womenswear designer label launched by designer Cho Cho Cheng. Cheng studied fashion and costume design at the Parsons School of Design and took an apprenticeship in Savile Row, London to study traditional British tailoring. The new CHOCHENG flagship store will reopen in Fall 2019 at 781 Fifth Avenue, New York.

CHOCHENG pays close attention to detail and uses only materials that are 100% natural and cruelty free. All fabrics are sustainable and produced in Europe. All garments are hand sewn in London following traditional Savile Row tailoring techniques. For both environmental and aesthetic reasons, CHOCHENG forbids the use of commercial iron-on interfacing and machine finishing. Incorporating Savile Row hand-sewing techniques, everything from the shoulder pads, embroidered buttons, inseam buttonholes and decorative silk petals are handmade from natural materials. Jackets and coats are half lined in the manner of traditional sports jackets allowing customers to see that all padding, stiffening, basting, binding and interfacing is done by hand. Woven garments are manufactured in London, whilst knitwear and accessories are made in Italy.

CHOCHENG has become synonymous with 100% natural materials and a whimsical interpretation of traditional British tailoring.

CHOCHENG caters to a discerning clientele across the US, Europe and Asia who appreciates comfort, craftsmanship and conservation of the environment.

For Spring 2020

  • COLORS: Neutrals, tones of pink, candy stripes, monochrome and coral red
  • SILHOUETTE: Soft tailoring, shift dresses, crop jackets, minis, bandeau tops
  • FABRICS: Cotton boucle, cotton knit, linen, Swarovski crystal embroideries
  • ACCESSORIES: Oversized wood framed sunglasses, high platform espadrilles from Spain, straw bags

CREDITS

Stylist: Katie Mossman @ The Wall Group
Casting: Chad Thompson @ Communa-K Inc.
Makeup: Campbell Ritchie For Inika Organic
Hair: Matthew Curtis For Unite Haircare
Nails: Casey Herman @ The Wall Group
Production: Judith Rice & Associates
Music: Kevin Edwards
Photography: Dan & Corina Lecca Photo

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