Playing with the idea of family portraits, acclaimed photographer Michal Pudelka created a unique series of images for the ERDEM x H&M print campaign that is evocative of another era yet very modern, even avant-garde in its treatment. The evocative images were taken during the creative shoot of Baz Luhrmann’s short film for the collaboration, where super models joined the actors in a series of group shots, adding an extra dimension to the ERDEM x H&M world. “We thought it would be great to do a modern take on classical family portraits, creating characters in ERDEMS’s world. The ERDEM x