A series of timeless portraits, in deep, luminous black and white. Dramatic in its own right, the new Giorgio Armani Spring/Summer Advertising campaign will launch on March 2017.

Shot by Mert Alas and Marcus Piggott, the images were taken in a studio against a neutral background. The interplay of the gazes of the subjects into the lens is intimate and elegant, while the poses are natural.

The relaxed attitude of the models – Heather Kemesky, Lara Mullen, Maartje Verhoef, Charlee Fraser, Sophia Ahrens, Andrey Zakharov, Julian Schneyder and Aleksandar Rusic – is emphasized by the lightweight nature of the garments: a style – and message – that’s profoundly Armani.

Photos courtesy of Giorgio Armani