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Going Back to the Basics with Mack Weldon - FashionWindows
NEW YORK, Aug 8, 2012/ — During the pioneer days of the world wide web, internet denizens were predominantly male. With the advent of e-commerce and online shopping, women came in droves. Brian Berger and Michael Isaacman, though it’s not trying to unseat the ladies, want the men back online and also as a legitimate fashion consumer force. How would they do it? Enter MACK WELDON, an online men’s essentials line developed with fit and function at its core, featuring the fundamental pieces that compose the base of any outfit: undershirts, underwear and socks. “Shopping for underwear is a necessary