Half of Holiday Shoppers Plan to Wrap Up Lists Online, Says NRF Survey

christmas tree 2013WASHINGTON D.C., Dec 16, 2013 – In what is turning out to be a holiday season like no other, nearly half (49.9%) of holiday shoppers indicate they plan to do the remainder of their holiday shopping online according to NRF’s latest holiday survey.

“It comes as no surprise that Americans are eager to shop online in the coming weeks as busy schedules and a shift in the calendar have made the convenience offered by retailers’ mobile apps and websites even more attractive this year,” said NRF President and CEO Matthew Shay.

Driven by low prices and value, 45.4 percent will wrap up their shopping at their favorite department store and 37.4 percent will head to discount stores. Others will shop at electronics stores (24.1%), clothing and accessory stores (23.6%), grocery stores (15%) and outlet stores (13.7%).