Macy’s has joined forces with world-renowned style icon Heidi Klum to offer a contemporary collection of intimate apparel. The HEIDI by Heidi Klum line will be available exclusively at Macy’s stores and on macys.com in the United States and offers four essential bra styles and four panty styles, providing various options for look and fit.
The collection is focused on design and technology to offer women an assortment of lingerie that delivers the two most important elements of intimate apparel: impeccable fit and superb style, both at incredible value, ranging from $12 to $44.
The Emmy®-winning Project Runway host, designer and supermodel, Heidi Klum is one of the most rec-ognized faces in fashion and is now Creative Director for globally-renowned lingerie group Bendon’s flagship Intimates collection.
“HEIDI by Heidi Klum offers the ultimate selection of lingerie styles every woman should have her in closet,” said Klum. “From the perfect boost to the most natural shape, I am very excited for women to experiment with the fun and feminine styles this collection offers.”
Bra styles include the Heidi Boost, Heidi Fit, Heidi Smooth and Heidi Natural. Heidi Boost features a deep plunge and super soft gel pads for maximum lift.
Heidi Fit is a sporty demi-cut bra designed to disappear under revealing necklines. A customized uplift pad and supple foam pads provide the perfect lift and comfort for any cup size, as well as a more natural feel.
Heidi Smooth is designed to achieve perfect coverage. Lightly lined with memory foam pads that mold to the body, this bra provides gentle lift and is invisible underneath clothing.
Heidi Natural boasts a sexy shape with a lower cut and is unlined to eliminate bulk for a natural lift. The four panty styles in the range include bikini, hipster, cheeky and thong. The bikini and hipster styles provide more coverage, with the cheeky and thong offering sexier options.
Beautiful design and fit are enhanced by the luxe fabrics that compose the collection. The lace, mesh, marl and modal in which the styles are rendered make women look and feel amazing. Additionally, de-tails like ribbon stripes, neon contrast stitching and geometric lace add panache for sophisticated, yet daring pieces. Peek-a-boo keyhole cutouts and racer-back cuts provide bold, feminine touches.
The collection consists of 30 pieces, ranging in size from 32A to 38DD and small to extra-large. Items are priced from $12 for panties to $42 and $44 for bras and will be included in most Macy’s sale events to offer additional opportunity for even greater value.
HEIDI by Heidi Klum is currently available at more than 100 Macy’s stores nationwide and on macys.com.