As environmental issues continue to be crucial, fashion brands are striving to adopt more sustainable production practices. H&M, one of the world’s most influential fast fashion brands, has participated in numerous environmental initiatives over the years, including the Ellen McArthur Foundation‘s global commitment to reduce plastic pollution. The brand also launched an eco-friendly line in 2012 and an eco-friendly denim collection for Spring 2018. Now, as part of its sustainability efforts, H&M is launching the Conscious Exclusive collection for Spring 2019. “For this collection, we explored the beauty in nature, which shows in the prints, as well as the flowy silhouettes, the