ATLANTA, Nov 2, 2011 / — It began yesterday… white became the new red. Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold new campaign to help protect the polar bear’s Arctic home. For the first time ever, Coca-Cola is turning its iconic red cans white in celebration of the polar bear and committing up to $3 million to WWF’s polar bear conservation efforts. The Company is also asking fans in the U.S. to join the “Arctic Home” campaign by texting donations. “We want to help the polar bear—a beloved Coca-Cola icon since 1922—by helping conserve its