“Let’s be and not perform” wrote creative director Jean-Claude Jitrois on his press notes. Ante creating Jitrois, Jean Claude Coste was the widely acknowledge specialist of psychomotricity and psychodrama. Jean Claude Jitrois’s fashion deeply roots his understanding in models and experiences of real self-liberation. Clothes and roles play a central part in this process. Play with your identities and you will eventually find who you are, freed from all. Play with your group, your Klub, your tribe. Andy Warhol factory powerfully resonates with Jean Claude philosophy, as a vibrant positive answer to a world in search of liberation as well