With a self-help theme of “How to be a Couture Nouveau”, Juicy Couture launches Couture Confessions, a global initiative that enlists influencers from around the world to share their story of “Couture Nouveau,” a new wave of style and freedom of expression.
A part of the label’s Fall 2015 campaign, Couture Confessions features renowned fashion influencers and their ‘it’ girl best friends as they share their covet-worthy style, couture crushes, and a glimpse into their glamorous lives. The campaign will debut on JuicyCouture.com and across the brand’s social media outlets, with new content launching every few days.
The key influencers featured in the Couture Confessions campaign include actresses, singers, editors, stylists, models, DJs and bloggers that embrace the essence of effortless LA style and the Couture Nouveau attitude. Expanding across international luxury markets, the program will feature partnerships with Bregje Heinen (U.S.), V Magazine’s Katharine Zarrella (U.S.), Shereen Sikka (India), Kayaan Contractor (India), Mallika Hayden (India), Nina Shah (India), Jeannie Chan (Hong Kong), Veronica Li (Hong Kong), Tulin Sahin (Turkey), Anna Tsukanova-Kott (Russia), Maria Tatarskaya (Russia), Rossi Zheng Luo Qian (China), Mikan Liu (China), Yael Chertock (Israel), and Ira Simonov (Israel).
Through Couture Confessions, Juicy Couture will engage with new and current followers as they connect with the fans of each global influencer. The goal is to encourage followers to find her own “Couture Nouveau.”
Videos and photos fromthe Couture Confessions influencers will be shared on Juicy Couture social platforms, along with a weekly post using #CoutureConfessions.
The program will run from Monday, September 28th to Tuesday, October 20th on JuicyCouture.com, with content from Katharine Zarrella and Bregje Heinen launching in collaboration with VMagazine.com on September 29th.
Join the conversation with @JuicyCouture on Instagram, Twitter and Facebook using #CoutureConfessions and #CoutureNouveau.