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Levi's Introduces New Women’s Denim Line - FashionWindows
SAN FRANCISCO, Aug 9, 2010 / — Introducing today Levi’s® Curve ID, the brand’s first global women’s denim line, Levi’s also announced that this new line of custom fit jeans is also made to fit the curve of a woman’s body with size only a secondary factor in its design. Levi’s® Curve ID utilizes a revolutionary fit system based on shape, not size and was created as a result of studying more than 60,000 body scans and listening to women around the world of all shapes and sizes. Through this research, Levi’s® designers created a new approach to measuring a