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Looking for the Next “Levi’s Girl” - FashionWindows
SAN FRANCISCO, Jan 14, 2011 / FW/ — Who will be the next “Levi’s Girl,” the online voice of Levi’s women? Well… it can be you! Kicking off the second-ever search for the new Levi’s Girl, the Levi’s brand is using its crowd sourcing Facebook app to follow the footsteps of Meghan Smith, the first ever ‘Levi’s® Girl’ who brilliantly captured the female spirit of the brand. To view the app at www.facebook.com/levis, simply “Like” the Levi’s® Facebook page. Users will be able to submit videos documenting why they should be chosen as the new face and voice for Levi’s® women