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M MISSONI Goes In-House Beginning Fall 2018 - FashionWindows
In an expected move, Missoni announced on April 10th, that it is bringing the M Missoni license in-house due to the normal expiration of the contract held with VFG. According the press statement, the principle objectives of this decision are: (1) To create a clearer distinction in the style and positioning of the line; (2)To create a more effective strategic coordination regarding areas of communication; (3) To seize important synergies in different markets; (4) To further develop the general product offering and introduce a line of bags and small leather goods. Under the creative direction of Angela Missoni, and with