DALLAS, Jul 12, 2013/ — Well-known for her original prints and innovative silhouettes, Mara Hoffman is one of the fashion darlings in New York’s Lincoln Center during Mercedes-Benz Fashion Week. And now, the Central Saint Martin’s graduate adds another moniker to her name as she receives the prestigious “Mercedes-Benz Presents” title for her swimwear line.
On July 18, Mercedes-Benz Fashion Week Swim 2014 seasons kicks off at The Raleigh Hotel in Miami Beach. For 5 days, thirty of the industry’s most influential swimwear designers will unveil their collection with Mara Hoffman on the spearhead.
A highly prestigious title, the “Mercedes-Benz Presents” program recognizes one designer each season showing at Mercedes-Benz Fashion Week Swim that demonstrates dedication to the use of quality materials, unique style and innovative design.
Mara Hoffman joins a prestigious list of past “Mercedes-Benz Presents” designers including: Vitamin A, Red Carter, Trina Turk, and LUXE by Lisa Vogel.
For the first time, Mara Hoffman will debut a print design from her runway collection as the paint finish on the 2014 E-Class Cabriolet during Mercedes-Benz Fashion Week Swim. The wrapped E-Class Cabriolet will be stopping by South Beach hot spots to give out invitations to runway shows at Mercedes-Benz Fashion Week Swim. The one-of-a-kind print will also debut on a unique fashion item designed exclusively by Hoffman and will be on sale at Alchemist fashion boutique in Miami.
Mercedes-Benz Fashion Week Swim will take place in Miami Beach, Florida at The Raleigh from July 18 th – 23rd, 2013. Designers presenting their 2014 collections include: AGUA BENDITA, POKO PANO, DOLORES CORTES, SUBOO, BEACH BUNNY, NICOLITA, AQUA DI LARA, MARA HOFFMAN SWIM, VIX PAULA HERMANNY, CM CIA.MARITIMA, NANETTE LEPORE, OAKLEY, BCBGENERATION, GOTTEX, L*SPACE BY MONICA WISE, A.Z ARAUJO, LULI FAMA, CAFFE SWIMWEAR, MAAJI SWIMWEAR, SAUVAGE, ZINGARA SWIMWEAR, NAILA, 6 SHORE ROAD, A.CHE SWIM, AGUACLARA, AQUARELLA SWIMWEAR, CAITLIN KELLY SWIMWEAR and MINIMALE ANIMALE.