Max Mara Opens Renovated Flagship Store with the Glitterati

On September 8, 2017, the glitterati descended into New York not because of fashion week but because fashion powerhouse Max Mara reopened its newly renovated flagship boutique at Madison Avenue.

Bella Hadid, wearing Max Mara gold blazer, gold trousers, gold bralette and tan Whitney bag design by Renzo Piano Building Workshop, leading the pack, Max Mara welcomed guests to its new home.

Notable guests included:

Alex Merrell in Max Mara camel sweater and camel skirt.

Amy Fine Collins in Max Mara black and cream print dress and yellow Whitney bag.

Casey Fremont Crowe in Max Mara camel dress and camel belt.

Crystal Reed in Max Mara red and camel coat and red trousers.

Donna D’Cruz in Max Mara grey feather coat and yellow print dress.

Erica Pelosini in Max Mara black short sleeve blazer, black leggings and black belt.

Eva Amurri in Max Mara white shearling coat and black dress.

Gaia Matisse in Max Mara tan jacket.

Genevieve Jones in Max Mara black long sleeve top and camel trousers.

Janie Tienphosuwan In Max Mara white double-breasted suit.

Jennifer Morrison in a Max Mara black strapless jumpsuit.

Lorenza Izzo In Max Mara Sportmax orange sweatshirt and black trousers.

Maria Giulia Maramotti in a Max Mara black off-the-shoulder dress.

Marlies Verhoeven In Max Mara cream top, cream trousers and white belt.

Natalie Joos In Max Mara red double-breasted blazer and camel trousers.

Niki Taylor In Max Mara black blazer, black pencil skirt, black belt.

Sarah Arison in Max Mara grey suit.

Simi and Haze Khadra in Max Mara grey double-breasted short sleeve blazer, Max Mara black blazer, black bralette and black trousers.

Xenia Van Der Woodsen in Max Mara camel coat and black bag.

Zoe Buckman in Max Mara grey check suit.