For Spring / Summer 2019 German luxury purveyor MCM ‘soars the skies’, inviting discerning global connoisseurs to embark on the latest aero-inspired campaign entitled ‘Luft’. Starring artist & musician Peggy Gou and renowned skater Tolia Titaev, the campaign represents hungry creatives, learners and executors, depicting an intercontinental generation whose inspirations are driven by arts, music and culture. Celebrating flight in all forms, the latest campaign pays a mobility-themed tribute to air travel, reimagining the aesthetics of aviation into a modern expression. Through exploration and exchange, MCM becomes the complete embodiment of pioneers who forge their own destinies. Conceived after the