Michael B. Jordan might be your favorite antagonist in Black Panther but today, the famed actor becomes your favorite fashion protagonist as Coach launches its men’s global advertising campaign for Spring 2019 with Michael B. Jordan as the global face of Coach Menswear. In his first campaign for the brand, Jordan captures the cool optimism of the Coach Guy in a series of images set “backstage” at a faded carnival. Lensed by Craig McDean, the campaign was shot in a sunlit desert landscape outside of Los Angeles. With Fabien Baron as Art Director, Jordan posed on a vintage car dressed