No, Neiman Marcus is not selling soda pop except in its restaurants. It’s SODA, all capital, which is the acronym for School of the Digital Age, a UK-based female-centric company that brings fashionable tech products to consumers.
Founded in 2017 by Apple-alum Grace Gould, Soda Says curate tech products that make sense in the world we live in. It’s mantra – “We cut the gimmick and the clutter. To make life easier. And more fun.”
And by the way it looks, it works. Because though it is only on its sophomore year, Soda Says is expanding to the US and Canada. It’s first stop – luxury purveyor Neiman Marcus!
Debuting online at neimanmarcus.com and in its flagship store in Dallas’ Northpark Center with a limited-edition pop-up, Soda Says featured exclusively curated products for the launch.
The brand’s collections include Lifestyle, Tech-Cessories, Sleep & Beauty and Kids. Prices range from $25 to $445. Among its products: hand-woven customized Apple headphones; Bellabeat Urban Leaf, a health tracker in a piece of smart jewelry; and Dodow, a sleeping aid to slow breathing.
Photos courtesy of Soda Says and Neiman Marcus