Lilly Pulitzer x BCRF 2019

In honor of Breast Cancer Awareness Month, Lilly Pulitzer is launching a new print “Pinking Positive” in support of the Breast Cancer Research Foundation (BCRF). The collection officially launches online on October 1st, but Lilly Pulitzer is giving customers at the Dallas NorthPark store a chance to shop the collection early with an exciting in-store event on Saturday, September 28th.

As a direct contribution in support of this Print with Purpose collection, the BCRF will receive a $22,000 donation from Lilly Pulitzer.

On Saturday, stop by the Lilly Pulitzer Dallas NorthPark store to shop the new collection while enjoying sips and sweets. Customers will also have the opportunity for free monogramming on the collection’s Paradise Blanket and can take fun photos to send to loved ones at the “Pinking of You” photo booth.

“Pinking Positive” was hand painted in the Lilly Pulitzer print studio and inspired by sisterhood, friendship, and the support that women give to one another when going through a difficult time.

The styles in this collection are designed to give you a reason to reach out, show your support, and let someone know that you are “Pinking Positive” for them.

As a direct contribution in support of this Print with Purpose collection, the BCRF will receive a $22,000 donation from Lilly Pulitzer.

Lilly Pulitzer once said, “If you haven’t any charity in your heart, you have the worst kind of heart trouble.” The Lilly Pulitzer brand proudly carries on Lilly Pulitzer’s legacy of giving & supporting women with their Prints with Purpose charitable giving program, collaborating with world-class charities and non-profit organizations who are working to make the world a sunnier place.

Photos courtesy of Lilly Pulitzer