NEW YORK, Sept. 27, 2011 / — As the brand new Sofia by Sofia Vergara collection for Kmart hits stores this fall, so does its fun and innovative advertising campaign featuring Vergara’s boundless energy, great sense of humor, and bold style. Just like the collection itself, the print and television ads were designed with real women in mind who want to feel confident and sexy- women who, as the tagline says, “Work What You Got.” “The whole idea was about channeling Sofia who has this fabulously distinct and infectious confidence. She’s sexy and gorgeous for sure, but she’s also got