BERLIN, Jul 19, 2014/ —From the press notes:
UMASAN is the first and only vegan High Fashion label that satisfies the needs of the new health style generation.
The vegan label attaches a great importance to ecological and human production processes as well as the natural, sustainable and animal-friendly use of resources.
UMASAN creates avant-garde ‘feel-good’ fashion with innovative vegan fabrics like SeaCell (seaweeds), MicroModal (beech wood), TENCEL (eucalyptus wood) and more. It is UMASAN’s promise not to use any animal products, concentrating on humane/ecological production solutions and choose fabrics through the eyes of sustainability and earth consciousness.
Not using animal products means that there is no wool, cashmere, leather or fur in the collections. In symbiosis, UMASAN uses new shapes which are adjusted to the anatomy and kinesiology of the human being, based on the sophisticated Japanese cutting technique.
UMASAN is also deeply inspired by Traditional Yoga philosophy and its idea of pure life and the conjunction between mind, body and spirit. No color explosions or fabric overload.
Pure black becomes a color of light and remains no longer a color of darkness. UMASAN is looking for balance and timelessness opposing industry standards.
“Slowing Down”, is UMASAN’s main philosophy. Anja and Sandra Umann are identical twins who are identically fascinated with the world of art, literature, eastern philosophy, traditional yoga and a higher consciousness.
While Anja Umann went on to study Fashion Design to become a designer in the high end avant-garde world of fashion, working successfully for Strenesse, Wunderkind and most impressively Yohji Yamamoto in Paris and Tokyo – Sandra Umann decided to follow her passion for visual Art and Media and became a well known photographer working as a creative director for many forward thinking global projects.
Courtesy of MBFW Berlin
You must be logged in to post a comment.